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    Careers

    Bring a new vision to your career.

    Respect forms every part of our business. From the communities where we work to our partners and our own people, we are honest, transparent and trusted. This, in turn, has fostered a reputation of respect in our industry, and one which we are proud to uphold. We work diligently – together – to make the biggest difference.

    Now, as we continue to deliver a new vision in the property industry with an exciting pipeline of projects ahead of us, we need people who share our passion to join the team.

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    Matt Drury

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    Careers

    At Novm, you’re not only working on tier-one projects. You’re working with tier-one people – from your colleagues to our partner architects, designers, place-makers and more.

    Diversity at work.

    Novm is a diverse and inclusive workplace, with people of different cultural backgrounds, and varied industry experience.

    Fun, flexible and social.

    Novm offers flexible work hours, team-building exercises, casual catch-ups and much more.

    Career development.

    Our people enjoy education programs, forums, leadership courses and mentoring programs. If new skills are required, we provide all the necessary education.

    Premium environment.

    Based right in the heart of Sydney’s CBD, our beautiful offices have premium end-of-trip facilities, including a concierge who takes care of things like dry cleaning.

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    News

    New Destination

    3 Minute Read

    New inclusive park opens next to shopping destination in Sutherland Shire

    A ground-breaking architecturally-designed children’s playground, celebrating nature, biodiversity, and inclusion, has opened at Australian developer Novm and Capital Corporation’s Woolooware Bay waterfront community in Sydney’s Sutherland Shire.

    Livvi’s Place at Bay Central, in partnership with the Touched by Olivia Foundation, is a playground inspired by the local nature, including the Woolooware Bay mangroves, Cronulla’s beaches and Indigenous history. The playground is a vibrant and inclusive space for children of all abilities to play, learn, and connect with their community.

    Novm CEO and Executive Director Adrian Liaw said the completion of Livvi’s Place is incredibly special as it provides an intergenerational space where parents, grandparents and children can play together, fostering a true sense of local community and identity.

    “The opening of this extraordinary playground marks another significant milestone for Woolooware Bay and Cronulla communities, reflecting their unwavering commitment to fostering inclusivity, community spirit, and the well-being of their children,” he said.

    “It is a testament to the power of collaboration, local expertise, and the shared vision of creating a space where every child can thrive.”

    To celebrate the unveiling, a grand opening was held for local families on 25 July. There were plenty of fun activities for the children such as face painting, bubble blowing, and morning tea provided by Bay Central Woolooware shopping centre tenant, Bakers Delight.

    Speeches from representatives of Livvi’s Place, Novm and Bay Central Woolooware’s Centre Management opened the event.

    “It’s wonderful knowing that children of all abilities can play and learn with all members of their families, interact with other children and have memorable experiences at this special playground when they visit Bay Central Woolooware,” said Heather Baard, the centre’s manager from Savills Australia.

    The playground is one of the final and most significant piece of the project, making its imminent completion. Woolooware Bay’s fourth and final stage – which includes 13 commercial suites and a 245-unit residential complex – is now complete and in the process of being settled after more than a decade in the making.

    Local knowledge informs design

    Liaw paid tribute to the playground’s designer, passionate long-time Cronulla local and landscape architect David Vago from habit8, for seamlessly blending elements of nature, culture, and local sports while providing exceptional amenity to the Woolooware Bay community and Cronulla Sharks fans.

    Children visiting the playground will have the opportunity to climb, slide and explore a giant shark structure, which pays homage to the local Cronulla Sharks rugby league team and club.

    A range of other engaging and interactive play equipment has been carefully designed to stimulate children’s creativity, physical activity and social interaction.

    Elements such as the nature walk provide a unique opportunity for children to learn about and appreciate the natural world around them, while Zoe’s magical fairy garden and musical instruments inspire children to use their imagination and develop interactive and socialising skills.

    Touched by Olivia Foundation helped inform the design of the playground, providing expertise on inclusive features that will ensure all children, families and the wider community can participate and enjoy Livvi’s Place at Bay Central.

    Additional features, such as accessible pathways and picnic facilities, sensory play areas and inclusive seating options, extend the inclusivity of the amenity.

    Traditionally a destination for essential household items, Bay Central Woolooware is the perfect case example of a local centre with diversified offerings, catering for health and wellness, leisure and entertainment and family-oriented activities. In the face of the growing online shopping trend, the centre provides an appealing physical destination beyond retail.

    Several restaurants and food outlets have opened recently, including Dilara Kebabs; Ishq Café, Bar and Dining; Golden Bay Asian; Levain Sourdough Pizzeria; KFC; Crown Tea; Burger Point and Camy’s Chicken.

    Future offerings include a medical precinct, including Woolooware Bay Medical Centre, Priceline, Cardiology Associates, and Bay Central Dental, which are all opening soon – as well as UFC Gym.

     

     

    Source: New inclusive park opens next to shopping destination in Sutherland Shire – Shopping Centre News

     

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    News

    Livvi’s Place Opening

    3 Minute Read

    The story behind Livvi's Place playground at Woolooware - a space for kids of all abilities

    A trail-blazer for inclusive playgrounds for children of all abilities is proud to have helped shape a new facility at Bay Central, Woolooware Bay.

    Justine Perkins cut the ribbon to open the 47th Livvi’s Place playground, named after her daughter Olivia, who died at eight months.

    Ms Perkins told the Leader, while the playground design didn’t include all the suggestions they made, it was “a beautiful inclusive space that tells a story”.

    “We are proud to have been involved with the design and the community engagement,” she said.

    Ms Perkins and her husband John established the Touched by Olivia Foundation in 2006 in memory of their daughter, who passed away within weeks of being diagnosed with Lymphatic Malformation at the age of seven months.

    Overwhelmed by “indescribable sadness”, they devoted themselves to trying to make something positive out of their loss.

    Ms Perkins said their interest in playgrounds stemmed from the time they spent in them with Olivia and her older sister.

    “We realised playgrounds weren’t fit for purpose for people who may have a child with disability, for people who may have more than one child, one of whom likes to run and the other doesn’t, or one’s in a pram,” she said.

    “We were conscious the universal design of playgrounds was very lacking.”

    The network of inclusive Livvi’s Place playgrounds they helped establish around Australia led government authorities to completely re-think all new projects.

    Cronulla landscape architect David Vago, who designed the Woolooware Bay playground in partnership with the foundation, incorporated local natural elements, such as the adjoining mangroves, beaches and Indigenous history.

    Ms Perkins said they were engaged when the design process began, including community workshops involving families with children with disability and local primary school pupils.

    “At the end, when we were brought back in, there were some suggestions which we made – some were addressed, some weren’t,” she said.

    “It’s not a big playground, but there are some very beautiful inclusive elements and it’s respectful of the people who have gone before us and the community it will serve.

    “From a sensory perspective and telling a story, the designer has done a great job.”

    Ms Perkins said, “As a charity, we would ideally like to become redundant at some point because we are championing change and, once that change is embedded, we don’t need to be involved. We will just be glad to see the joy these play spaces deliver.”

     

     

    Source: Livvi’s Place playground opens at Bay Central | St George & Sutherland Shire Leader | St George, NSW (theleader.com.au)

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    News

    A new place.

    5 Minute Read

    Bay Central Woolooware making locals’ lives easier

    Woolooware Bay residents and local shoppers are already embracing Australian developer Novm’s new Bay Central Woolooware shopping centre in Sydney’s Sutherland Shire, which is now open to the public.

    The centre is part of the fourth and final stage of the Novm and Capital Corporation’s billion-dollar project, Woolooware Bay Town Centre.

    Novm CEO and Executive Director Adrian Liaw says thousands of shoppers have visited the newly opened Woolworths, ALDI and Dan Murphy’s, outlets in the dining precinct and several specialty stores in the 18,000sqm retail centre.

    “We’ve been planning Bay Central Woolooware for many years and I’m proud to be celebrating the opening with Parkview, Savills Australia and all of our tenants. I appreciate how we worked together to get through the challenges we faced bringing Novm’s stunning vision to life,” Mr Liaw said.

    The celebrations commenced on 7 February with the opening of Woolworths, ALDI and Dan Murphy’s and specialty stores, and continued throughout the week. The opening ceremony on 10 February featured speeches from the Mayor of Sutherland Shire Carmelo Pesce and Mr Liaw, with the ribbon cut by special guest, 91-year-old Woolooware Bay resident Elaine Garner, who had been watching the centre’s progress from her apartment window.

    Bay Central Woolooware’s centre manager Heather Baard from Savills Australia says she can already see how the vibrant centre will quickly become an integral part of the community.

    “Feedback from shoppers has been very positive, with many already coming back to visit our anchor tenants, food outlets, health and beauty shops and local artisans,” Ms Baard said.

    “The centre will offer something for everyone, whether it’s a quick meal, the weekly shop, a present, pamper or a chance to recharge while overlooking the foreshore with views to the city.”

    For Bay Central Woolooware, architects TURNER designed two levels of inviting retail and dining and used warm, textural materials to create a sophisticated yet relaxed series of places where Woolooware Bay residents and visitors alike can shop, eat, connect and linger.

    Taking full advantage of the location, the podium-level dining enjoys sweeping views over the foreshore park to the water. A generous public park and inclusive playground at street level welcome all and merge with the waterfront nature reserve.

    “From the outset, our intent was to honour Woolooware Bay’s beautiful setting and its significance to the local community. The precinct was conceived as a place with a familiar, welcoming character, a connection to nature and a distinctly coastal identity,” says TURNER Principal Architect Nick Turner.

    TURNER’s experiential design team also designed the wayfinding and public art throughout Woolooware Bay. In Bay Central’s retail precinct, a shimmering ceiling draws inspiration from the Georges River and includes a ‘waterdrop’ feature at the arrival point.

    Stage Four of the billion-dollar Woolooware Bay Town Centre development comprises the Quest serviced apartment hotel, four residential towers comprising 245 apartments and 12 commercial suites.

    Upon completion, Woolooware Bay Town Centre will include 898 apartments and 23 commercial suites across 13 buildings and be home to more than 2500 residents.

     

     

    By Retail World Editor

    Source:Bay Central Woolooware making locals’ lives easier – Retail World Magazine

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    News

    New experience.

    5 Minute Read

    Quest opens new-build hotel in billion-dollar Sutherland Shire precinct.

    Located within Woolooware Bay Town Centre – a precinct that includes a shopping centre, waterfront parklands, a shared pedestrian/cycle path, outdoor fitness zones and children’s playground – Quest Woolooware Bay is close to the ocean, golf courses and PointsBet Stadium.

    “Quest Woolooware Bay fills a gap in the local market for amenity rich, comfortable and flexible accommodation,” said Ascott Australia’s General Manager of Growth and Capital Strategy, James Shields.

    “Ascott identified key opportunities in the local market including VFR, allied health, b2b and construction which have all historically relied on short stay rental offerings. Ascott’s latest property stands in prime position to service this demand.”

    Speaking of the partnership with Novm, Shields said Quest chooses development partners that share the same values and prioritise quality over quantity for sustainable growth.

    “Our focus is on building lasting relationships and working together to deliver the best outcomes for Quest business owners and guests,” he said.

    Novm CEO and Executive Director, Adrian Liaw, said he looks forward to seeing the area come to life.

    “Woolooware Bay has always had the vision of being a destination where people could live, work and play,” Liaw said.

    “By having Quest Woolooware Bay, Novm looks forward to it also being a place people can “stay” with the tourism component of the project now coming to life. With the stadium and Bay Central shopping centre just below, and Cronulla only minutes away, everything is within reach for guests.”

    The property features a mix of studio, one-, two- and three-bedroom serviced apartments plus accessible rooms, as well as a garden terrace overlooking Woolooware Bay.

     

    Designed by Turner, Quest Woolooware Bay’s interiors reflect the natural landscape that surround it.

    “The lobby is light filled and inviting, and flows into the adjacent suite of meeting rooms,” said Turner Senior Project Designer (Interiors), Erin Martin.

    “The serviced apartments are all designed to capture the substantial views on offer. The interiors are fresh and modern to establish a relaxed coastal character.

    “Textured elements, including a combination of timber and light sand tones, blend seamlessly to immerse guests in a warm and inviting ambience for the duration of their stay.”

    The latest Quest property is owned by local residents James Winchester and Sarah Dowling as well as Quest Ipswich business owners, Alison and Adam French.

    “We live just 500 metres from Quest Woolooware Bay, so we feel blessed to be given the gift of this property,” said Winchester.

    “We love how everything from retailing at Bay Central Shopping Centre to waterfront dining and even Wanda beach is in walking distance, and we’re the only place to stay that’s metres from a professional sporting ground in PointsBet Stadium.”

    Winchester said the goal is to ensure Quest Woolooware Bay is a place everyone can call home.

    “Whether you choose to visit us for work or to spend time with relatives who live in the growing number of apartments here, or for live sport at Shark Park, or for a place to relax surrounded by nature, we have everything on offer from accessbile walks to whale watching,” he said.

    “It’s not lost on us that the place of first contact is minutes from Quest Woolooware Bay. The upcoming ferry wharves connecting Kurnell and La Perouse will expand the depth of the cultural experience available here, offering a valuable opportunity for immersion in First Nations culture that encompasses perspectives from both ship and shore.”

     

     

    By Ruth Hogan

    Source: Quest opens new-build hotel in billion-dollar Sutherland Shire precinct – Hotel Management

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    News

    Bay Central opening.

    3 Minute Read

    Bay Central Woolooware opens February 7

    The highly-anticipated Bay Central Woolooware is set to make its debut on Wednesday, February 7.

    The 18,000 square metre retail centre stands as a significant component of the fourth and final stage of the Australian developers Novm and Capital Corporation’s billion-dollar project, Woolooware Bay Town Centre.

    Novm’s CEO and executive director Adrian Liaw said the centre’s opening marked a major milestone for the 10-hectare masterplanned community, set on the shores of Woolooware Bay.

    TO READ THE FULL 12-PAGE WRAP ON BAY CENTRAL WOOLOOWARE CLICK HERE.

    “We are delighted to announce the opening of the first stage of Bay Central Woolooware and welcome the first group of retailers. We warmly invite everyone to visit the centre and join in the celebrations,” Mr Liaw said.

    The centre, set right at the doorstep of Woolooware Bay residents, is poised to become a vibrant hub for the local community. Whether picking up essentials at Woolworths, Aldi and Dan Murphy’s or creating new memories in the playground, the centre will be a versatile space.

    The initial phase of the Bay Central Woolooware opening will include Woolworths, Aldi, Dan Murphy’s, Combine Air, specialty shops and many outlets in the food court. Stage Two of the opening will include the addition of the medical precinct, fresh food and an expanded selection of specialty shops.

    “Families and friends will celebrate special occasions at their new favourite restaurants in the centre. Our gyms, spas and wellness centres, as well as at our medical precinct will help make health and fitness a priority,” Mr Liaw said.

    “We also have a great array of homeware and specialty stores to make finding gifts easy.”

     

    By Nick Davey

    Source: Bay Central Woolooware will open its doors on February 7 | St George & Sutherland Shire Leader | St George, NSW (theleader.com.au)

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    Insights

    A new vision.

    3 Minute Read

    Adrian Liaw, Novm CEO & Executive Director, on our new future.

    It is my pleasure to introduce Novm, the next chapter of our business.

    Since 2015, it has been a privilege to deliver various residential mixed-use projects to the landscape. Novm will build on this reputation by bringing our expertise to an expanded offering to other property classes, including retail, commercial and aged care.

    None of this would be possible without the team around me, who all continue to bring their insight and enthusiasm to everything we do. Partnering with Novm means working with the same people, and the same safe pair of hands.

    While our name might be changing, what won’t be changing is our approach to how we do business. We will use our experience to grow and diversify. Our collaborative culture, meticulous approach, constant drive, and commitment to always deliver on our promises will continue to be our hallmark.

    Our future will be founded on existing and new relationships. We will share our successes with all of our partners and will look forward to new opportunities to work on more endeavours together.

    Novm is about embracing the new, and I look forward to sharing this exciting new chapter with you.

    Adrian Liaw
    CEO
    Executive Director

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    News

    Sell-out launch.

    3 Minute Read

    Stage One of Ashbourne Moss Vale sold out in one day.

    The highly anticipated public launch of Stage One of our Ashbourne Moss Vale project was a sell-out success on its initial weekend.

    A total of 143 land lots were snapped up via an online virtual launch in late August and at a public event held on Saturday, November 13 2021. Of these lots, 85 – ranging from 450sqm to 1400sqm – sold out in just four hours, equating to more than $40M worth of sales.

    Novm CEO & Executive Director, Adrian Liaw, said the eagerly awaited land release attracted plenty of attention.

    “Our team had expected significant interest in our land release this past weekend. Since Sydney came out of lockdown, we knew there had been a lot of pent-up demand for regional land, but we were still impressed by the turnout,” he said.

    Considered the gateway to the Illawarra Coast, Moss Vale sits 90 minutes from both Sydney and Canberra, in the heart of the beautiful Southern Highlands. The sought-after region has long been a popular holiday home and day-trip destination but is now developing into an ideal commutable tree-change region as city homeowners seek out space, tranquility and value for money.

    “With wide open spaces and a slower pace of life now a top priority for many buyers, it’s no surprise that Ashbourne has been so popular. Another real drawcard is the block sizes, which are larger than typical land subdivisions in the area at a spacious 640sqm on average,” Mr Liaw added.

    “Ashbourne ticks so many boxes for a diverse range of buyers, including local upgraders and those who want to leave the hustle and bustle of the city, whether they be empty nesters or young families drawn to the amazing lifestyle options available in the Southern Highlands,” he said.

    Ashbourne will total approximately 1200 homes upon completion in 2027, however, Stage One of the project is anticipated to be completed in 2023.

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    News

    Architectural vision.

    2 Minute Read

    Nick Turner on his vision for Mesa Hurstville.

    Mesa Hurstville is a mixed-use hotel, residential and leisure development comprising four multi-story buildings that all centre around a lush central park. Set to transform the Hurstville and greater Georges River area, the development includes 253 apartments, 76 hotel keys, approximately 4500 sqm of retail area and 1500 sqm of green space.

    Nick Turner is the Principal and Founder of the multi-award-winning Turner Studios, and the lead architect behind the new development.

    “There will be real vibrancy and energy. Everything is connected to its central ‘green heart’ parkland,” Mr Turner notes. “From a landscape perspective, it is very synergistic to the site’s forest history.”

    The apartment designs are based on Feng Shui principles, with materials used to create a sense of calm and serenity. Mr Turner says the interiors of each apartment flow effortlessly into the wider architecture of Mesa.

    ‘’The first thing you will notice is that it is a very clean, open space with lots of light and strong connections to the outdoors through grand balconies and winter gardens,” he adds. “This was done deliberately to create a layout aligned with Feng Shui principles. So you will see that the palette is very calming, and the layout instinctively flows inside-to-out in just the right way.”

    Allowing for a constant connection to nature, the park at the heart of Mesa will be a place for relaxation and play, with landscaping rooted in inclusivity, local identity and sustainability.

    For Nick Turner, this has also inspired the residences, where everything comes together. “It’s reflected in the carefully choreographed landscape and the natural materials and earthy colours used within,’’ he adds. “An urban oasis.”

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    Insights

    Elevating interiors.

    5 Minute Read

    A Q&A with The Lennox designer Lorena Gaxiola

    Living in a place where riverside and city vibes collide demands an apartment interior to match. And who better to create the relaxed and tranquil – yet modern and minimalist – luxury interiors befitting the grandeur of The Lennox than renowned international interior designer, Lorena Gaxiola. She shares her views.

    The Lennox is the epitome of premium riverside living. How did you start creating the interiors?
    The inspiration was drawn from the building design itself and from its surroundings. So you’ll notice that both the colour and materials palette are very natural and organic. There are a lot of natural elements like sandstone and timbers mixed with metals such as bronze and iron throughout. It is a much softer palette than you would normally expect to find in these types of high-end tower developments. Usually, they tend to be cold and monochromatic. But this is where the Lennox stands out, it is very warm and earthy-toned, which in turn creates a luxurious and tactile interior.

    Tell us about the lobby – it’s an incredible space to be in.
    As your first experience of the Lennox the interiors here set the tone for the rest of the building. It has an archaeological essence, going back to the building’s earthy palette and indoor/outdoor feel, but it’s also a very inspirational space. There’s lots of glass and light, you can view the automated car parking system from here, you can see you’re living amongst advanced, modern technology. It’s exciting.

    What sort of styling can buyers look forward to in their new apartments?
    We’ve aimed to recreate all the luxury styling and feel of a grand family residence, but in apartment living. It’s an instantly comfortable and neutral backdrop, so buyers can bring their own taste, flavour and personality into the building. The Lennox is the future of city living in Parramatta – people want to be here, it’s a riverside lifestyle – and we want owners to be proud of the location, its rich heritage and of their investment.

    How are the kitchens and bathrooms styled?
    The apartments offer a choice of two interior schemes, Sleek or Classic. Both keep things very natural and tactile, but with different feature fixtures and fittings.

    The Classic kitchen scheme is American-style walnut, combined with white surfaces, mirror splashback and black tapware. Compared to the Sleek kitchen, which has a heavier contrast of light and dark using Wenge, chrome and a stone splashback. Both are complemented by the same timber flooring and feature high-end appliances.

    In the bathrooms, you’ll find the same corresponding style as the kitchen – for example chrome tapware for the Sleek bathroom and black tapware for the Classic bathroom. But each has its own style of wall and floor tiles, with a grey mosaic feature tile in the Sleek scheme and Classic has a mini chevron pattern.

    Whichever style you prefer, we’ve purposely used a subdued and sophisticated palette, so it’s easy to add your own elements and make it your space.

    How are the interiors different in the Suites and Skyvillas?
    The Suites have premium variations, to reflect the prestige and style. Everything’s upgraded across the board – for instance tapware, splashback, benchtops and flooring finishes.

    Obviously, the Skyvillas offer the finest fixtures and fittings options, giving owners the chance to create their own bespoke, tailor-made living experience as you would expect when owning such an exclusive residence.

    Why do you think people should choose the Lennox for Parramatta living?
    As a development, it’s simply unsurpassed. Nothing like this has ever been built in Parramatta before. The level of detail and quality is extraordinary, as is the lifestyle it offers. It really takes luxury living to new heights in the city’s skyline.

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    News

    Award for excellence

    1 Minute Read

    Esplanade Norwest has been crowned the winner of the 2021 Excellence in Mixed-Use Development award by UDIA NSW, the industry’s leading authority.

    Adding to the market’s embrace of this project, it is heartening to also receive recognition from our peers. According to UDIA:

    “Judges were particularly impressed with the integration of the public waterfront and the buildings entry and forecourt.

    Almost fully occupied, this fine development is a great example of mixed-use success. It builds well on the success of the Norwest mixed community.”

    Completed in mid-2020, Esplanade Norwest is a visionary ‘vertical village’ combining residential apartments, commercial suites and retail spaces to create a vibrant integrated new community.

    Capitalising on its waterfront location the project includes new restaurants by Seagrass, one of Australia’s top hospitality groups, a public plaza and an upgraded boardwalk link to the Metro Norwest station.

    We’re proud to announce that all commercial suites and 80% of apartments were purchased before completion. Settling during COVID, the project achieved a 95% settlement success rate.

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    Quick questions with

    Matt Drury

    How long have you been part of the team?
    Four years.

    What is your current role?
    I’m one of the development managers.

    What has been your favourite project so far?
    Stage 4 of Woolooware Bay. It’s a complete masterplan over five buildings with over 250 apartments, a retail precinct, resort-style facilities and children’s play areas.

    What makes Novm a great place to work?
    I love helping to build new places for people to live, work and play.

    What do you like to do in your spare time?
    When not at Novm, I’m usually wherever in the world there’s the most snow. Or just running around at the beach with my dog, Bailey.

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    Quick questions with

    Jacqlyn Paneras

    How long have you been part of the team?
    Six years.

    What is your current role?
    I’m Head of Corporate Affairs

    What has been your favourite project so far?
    So far, my biggest highlight has been the sold-out VIP and public launches of the first stage at Ashbourne. It’s going to be an amazing community surrounded by the beautiful scenery of Moss Vale.

    What makes Novm a great place to work?
    Definitely working with the team on various projects and corporate branding aspects of the business. I’ve loved seeing the growth of the business in such a short period of time.

    What do you like to do in your spare time?
    Travel, cook, raise my 2-year-old and 1-year-old, and go out for a wine!

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    Quick questions with

    Darren Beasley

    How long have you been part of the team?
    Eight years.

    What is your current role?
    I’m one of Novm’s project directors.

    What has been your favourite project so far?
    There have been many great projects over my years at Novm, but finishing our first project at Maroubra is still a highlight.

    What makes Novm a great place to work?
    I love the team atmosphere.

    What do you like to do in your spare time?
    Outside of work, I’m usually working with another team – coaching rugby.

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    CEO and Executive Director

    Adrian Liaw

    Adrian Liaw is the CEO and Executive Director of Novm. He has more than 25 years of experience in the property industry spanning all classes of real estate assets, from development projects to passive income-generating assets such as office buildings and shopping centres.

    Adrian’s career highlights have included being the President of Aoyuan International where he managed a multi-jurisdictional team covering a portfolio valued at over $5 billion in Australia, Canada and Hong Kong.

    Building on extensive property development experience across acquisitions, finance and sales, today Adrian is proud to lead Novm with a meticulous approach, constant drive, and commitment to always deliver.

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    Executive Director

    Cindy Chen

    As Executive Director of Novm, Cindy Chen leads the risk, legal and compliance functions across development projects and business disciplines. Before joining the team, Cindy worked as a property and corporate lawyer advising property developers, government and corporate clients on residential, mixed-use, office, retail, and other asset classes.

    Cindy has a successful track record leading highly complex transactions, including acquisitions, joint ventures, and mergers and acquisitions transactions. She is known for her strategic commercial approach and ability to build strong working relationships with stakeholders.

    Cindy holds a Bachelor of Laws and Bachelor of Commerce from the University of Sydney and is a member of the Law Society of New South Wales.

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    Finance Director

    Jessie Wu

    Jessie Wu is the Finance Director of Novm. For more than eight years, she has been responsible for all the business’s accounting, taxation and finance functions. This includes internal and external reporting and auditing, and working with Australia’s largest banks.

    Working with numbers in meticulous detail comes naturally to Jessie. She graduated from the University of Western Sydney with a Bachelor Degree in Accounting and has been a qualified Certified Practising Accountant (CPA) for over fifteen years. Before joining Novm, she applied her skills in banking, property development and the retail sector.

    As an experienced finance professional with a history in the property industry, Jessie is trusted to ensure projects are completed on time, within budget and to the highest standards.

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    Development Director

    Paul Singer

    Paul Singer is Novm’s Development Director overseeing our Ashbourne project with his experience, natural leadership, communications and critical thinking skills.

    Paul has over 30 years of experience owning, operating and managing retirement villages, alongside an executive career that has included senior positions with PWC.

    Paul’s expertise in business operations, negotiations, compliance, and financial knowledge has seen him add value to one of Novm’s signature projects in multiple respects.

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    Head of Corporate Affairs

    Jacqlyn Paneras

    Jacqlyn Paneras brings her invaluable experience in property, corporate communications, branding, journalism, fashion and civil engineering to her current Head of Corporate Affairs role.

    With her holistic understanding of marketing, Jacqlyn is responsible for Novm’s corporate brand and public relations, and also manages the Customer Success team as they work with all clients to ensure successful settlements.

    Before moving into this role, Jacqlyn managed Novm’s marketing strategies and sales across projects, including appointing and managing real estate and creative agencies to ensure project targets were reached. This was a natural evolution from her previous position as a Residential Project Marketing Manager for one of Australia’s best-known property agencies.

    Jacqlyn holds a Bachelor of Business from the University of Technology.

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    Senior Development Manager

    Matt Drury

    Matt Drury brings over 15 years of property development experience to his role as Senior Development Manager at Novm.

    Having held various roles within the industry, from contracts administrator, project manager,  and most recently as development manager, Matt understands the importance of delivering high quality projects.

    As Senior Development Manager,  he is responsible for the development and delivery of Stage 4 of Woolooware Bay which is a complete masterplan over five buildings with over 250 apartments, a retail precinct, resort-style facilities and children’s play areas. Matt has also managed the completion of Esplanade Norwest for Novm.

    Matt holds a Bachelors of Construction Management from the University of Technology Sydney, a Master’s of Property Development from University of Newcastle and a Master of Business Administration from the University of New South Wales.

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    Moss Vale

    Ashbourne

    Green Spaces

    Curving around the Moss Vale Golf Course, the site has been rezoned for a residential lot subdivision from Wingecarribee Shire Council. More than 20% of the site will feature green open spaces and recreational areas.

    The highly anticipated public launch of Stage One was a sell-out success. A total of 143 land lots were sold up via an online virtual launch in late August and at a public event held in November 2021. Of these lots, 85 – ranging from 450sqm to 1400sqm – sold out in just four hours. Buyers were from the local area, Sydney and Canberra, all keen to acquire their slice of the idyllic Southern Highlands.

    Status

    Now Selling

    Location

    Moss Vale

    Land Size

    124HA

    Number of land lots

    Appox. 1,200

    GR value

    $585M AUD

    Funding amount

    $257M AUD

    Estimated completion

    2028

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    Ashbourne, Moss Vale

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    Hurstville

    Mesa

    Now Selling

    Embedded within the rich cultural fabric of Hurstville and surrounded by shopping, schools, transport and parks, Mesa is a mixed-use precinct including 258 apartments alongside new shopping, parklands, community spaces, a boutique hotel and a vibrant multicultural dining destination.

    Snack Street

    A highlight of MESA is the 5,000sqm retail and snack street being delivered to the community. Its design has been inspired by the bright lights, sizzling sounds and bustling atmosphere of Hong Kong street food settings and Asian cuisines.

    The emphasis here is local, independent and authentic. For residents, that means always being just moments away from the area’s best fresh and tasty food options.

    Status

    Now Selling

    Location

    Hurstville

    Number of units

    258 Apartments

    GR value

    $331M AUD

    Funding amount

    $160M AUD

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    Mesa Retail Precint

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    Parramatta

    The Lennox

    The Lennox

    Thoughtfully positioned on a site rich in history and close to nature, The Lennox delivers elevated living in the heart of Parramatta with enviable sky-high views and a welcoming hotel-style experience.

    Elevated luxury

    The Lennox residences deliver a luxurious and timeless home with exceptional outlooks. Careful consideration of fine details paired with ample choice in the unique and intuitive floor plans.

    Every residence boasts a bespoke layout and aesthetic, with a selection of styles on offer including The Suites with an emphasis on space, and Sky Villas which present the opportunity to design one’s own home.

    Status

    Completed

    Location

    Parramatta

    Number of units

    414 Apartments

    GR value

    $377M AUD

    Funding amount

    $195M AUD

    Completed

    2021

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    Woolooware

    Woolooware Bay

    Woolooware Bay

    A new town centre and a new destination by the water’s edge. When complete, this ambitious masterplan will be home to approximately 900 apartments with luxurious amenities, a 71-key hotel, the revitalised Sharks Leagues Club and a new retail and dining centre.

    Stage 3
    The third stage of the Woolooware Bay Town Centre includes 229 apartments spread over 3 buildings and 9 terrace homes. The stage also includes an infinity pool and pool club on level 13 with sweeping views of the bay and city skyline as well as a communal workshop.

    Stage 4
    The fourth and final stage of Woolooware Bay, Bayview, includes 245 apartments spread over 5 buildings set above the retail precinct and features resort style facilities including an infinity-edge pool, outdoor cabanas, barbecue facilities, contemporary children’s play areas and community room.

    Status

    Under Construction

    Location

    Woolooware

    Stage 3

    Number of yields

    229 Apartments
    9 Terraces
    3 Commercial suites

    Stage 3 GR value

    $213M AUD

    Stage 3 Funding amount

    $117M AUD

    Completed

    2019

    Stage 4

    Number of yields

    245 Apartments
    60 Retail tenancies
    13 Commercial suites
    71 Key hotel

    Stage 4 GR value

    $502M AUD

    Stage 4 Funding amount

    $268M AUD

    Estimated completion

    2023

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    Burwood

    Adela

    Adela

    A sanctuary in the heart of Burwood, Adela features 103 apartments of bold architectural design, all perfectly positioned to create a home of calm amid a vibrant urban location.

    Thoughtful architecture

    Adela’s innovative design, with four separate lobby entrances, provides a new level of intimacy and privacy, while shared walkways and green communal areas encourage neighbours to meet and friendships to grow.

    The diverse range of floorplans maximises solar access and natural cross-flow ventilation, with full-height sliding glazed panels to connect indoor and outdoor spaces.

    Status

    Completed

    Location

    Burwood

    Number of units

    103 Apartments

    GR value

    $121M AUD

    Funding amount

    $32M AUD

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    Gordon

    Altessa

    Altessa

    An urban oasis in Sydney’s Upper North Shore with three buildings home to 137 finely crafted apartments, Altessa 888 was designed by renowned architects, Nettleton Tribe, to deliver breathtaking views from the highest point of Gordon.

    Organic architecture

    Altessa 888 brings the beauty of the natural world into each living environment – from the natural flow of the ridgeline foundation and timber-look building façades to the textured finishes and sandstone walls within.

    Status

    Completed

    Location

    Gordon

    Number of yields

    137 Apartments
    9 Retail lots

    GR value

    $133M AUD

    Funding amount

    $62M AUD

    Completed

    2020

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    Norwest

    Esplanade

    Esplanade

    Esplanade is a new urban lakeside neighbourhood, home to apartments, sky gardens, creative commercial suites, pedestrian realms and chic open-air dining by the water. This project won the 2021 UDIA NSW Excellence in Mixed Used Development Award.

    Design innovation

    This integrated resort-style concept demonstrates the vibrancy and activation mixed-use developments can contribute to their surroundings. The architects of TURNER have embedded innovation through design and materials, such as in the wintergardens.

    A sweeping lakeside plaza houses chic open-air dining under a sheltered waterfront colonnade, outdoor seating, sculpture, and water play areas for the children. Above are luxurious residents-only podium terraces, providing verdant outdoor space for activity, gathering or relaxing.

    Status

    Completed

    Location

    Norwest

    Number of yields

    252 Apartments
    14 Retail tenacies
    36 Commercial suites

    GR value

    $278M AUD

    Funding amount

    $140M AUD

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    Turramurra

    Mirabell

    Mirabell

    A perfectly composed collection of 75 apartments inspired by the North Shore’s verdant woodlands, with interiors of neutral tones, natural light and connections to the outdoors.

    Natural oasis

    Mirabell is a collection of one, two and three- bedroom apartments all designed to harness natural light throughout the day. Open-plan living accentuates views and amplifies living spaces framed by floor-to-ceiling doors that give way to a private balcony. With timeless hues and textures, each private haven mirrors the simplicity of nature.

    Between Mirabell’s two buildings is a lush communal green space for residents. Barbeque entertaining pavilions and ample seating make this space unique. Only a short stroll north under a canopy of grand old trees is the local train station, thriving shopping precinct and the public library.

    Status

    Completed

    Location

    Turramurra

    Number of units

    75 Apartments

    GR value

    $71M AUD

    Funding amount

    $28M AUD

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    Hyde Park

    One30 Hyde Park

    One30

    One30 Hyde Park delivers apartments with opulent interiors and never-to-be-built-out views overlooking Sydney’s iconic Hyde Park. Meticulously designed by Bates Smart, this landmark project won the 2019 UDIA NSW High-Density Development Stand Alone Award.

    Views

    One30 boasts exceptional outlooks over Hyde Park to Sydney Harbour and the Opera House, and south to Botany Bay. Unique operable semi- enclosed winter gardens allow these views to be enjoyed outdoors year-round.

    Amenity

    One30 includes three retail spaces on the ground floor and seven levels of basement parking. The development also features a residents- only outdoor communal garden with barbeque facilities and a gym, as well as concierge services and new pedestrian access to Museum train station.

    Status

    Completed

    Location

    Hyde Park

    Number of yields

    138 Apartments
    2 Retail tenancies

    GR value

    $380M AUD

    Funding amount

    $197M AUD

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    Luxury

    Specialised apartment finishes include chevron- patterned timber floors, marble benchtops from Italy and Brazil, and custom joinery in the kitchens and bathrooms. The entry lobby creates a sense of arrival with a modern chandelier, fireplace and designer rugs.

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    Maroubra

    Maison 188

    Maison 188

    Maison 188 is a collection of 57 apartments over two buildings, accompanied by an exclusive rooftop where residents can enjoy green spaces, outdoor dining, beautiful views and seaside breezes.

    Contemporary design

    Masterfully designed inside and out, Maison 188 showcases striking advances in architectural and construction methods. Boasting a clever breezeway that captures soothing ocean winds, the complex is crowned with sumptuous rooftop gardens and a barbeque entertainment area. The backdrop of exceptional views is shared by most apartments.

    Conveniently set in the heart of Maroubra’s thriving shopping precinct, Maison 188 Maroubra conveys the best of all worlds, with easy access to city destinations and immediacy to stunning beaches and the coastal lifestyle.

    Status

    Completed

    Location

    Maroubra

    Number of yields

    57 Apartments
    2 Retail tenancies

    GR value

    $59M AUD

    Funding amount

    $24M AUD

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    Privacy Policy

    The Policy
    This policy will explain how Novm Group Pty Limited and its related bodies corporate (together, Novm) collect, store, use, disclose and manage your personal information (Policy).

    By providing your personal information to Novm, you consent to the collection, use, storage, disclosure and management of your personal information in accordance with this Policy.

    In this Policy, ‘personal information’ includes any information, opinion, whether true or not, that is capable of identifying an individual.

    Novm’s business
    Novm’s key business activities revolves around property development, funds management and real estate agency services.

    Collecting personal information
    Novm generally collects personal information in the following ways:

    • directly, or indirectly from you (when you interact with Novm);
    • indirectly from you, when you communicate with Novm by telephone, mobile, email, face to face, or through online and social media interactions;
    • when you participate in Novm’s surveys or promotions; and
    • when you use Novm’s websites

    Whenever you interact with Novm, your personal information may be collected. The type of personal information collected will depend on the nature of your interactions.

    Novm may collect any personal information that may be required to assist your dealings and interaction with Novm, including (but not limited to):

    • financial information (including bank account details, credit card numbers, your income and credit standing);
    • information about your preferences or requirements that are relevant to Novm’s products and services;
    • information about your identity (including name, date of birth, gender, visa or residency status, identification documents, address, email, telephone and mobile number);
    • your device type or ID, location information, IP address, browsing information and any personal information you may provide to Novm directly or indirectly through Novm’s websites and mobile applications; and
    • your preference of Novm’s products, services, facilities and lifestyle activities.

    Your personal information may also be collected from third parties, such as:

    • credit reporting bodies, law enforcement and government entities;
    • marketing agencies, data collection and research organisations; and
    • other individuals.

    No obligation
    You do not have to provide personal information to Novm. You can choose to deal with Novm anonymously. However, if you decide not to provide your personal information, Novm may not be able to provide you with products or services that are tailored to your needs.

    Purpose of collecting personal information
    Novm collects, stores, uses and discloses your personal information for the following purposes:

    • for security and risk management purposes;
    • for the general management and conduct of Novm’s business;
    • to communicate with you;
    • to comply with Novm’s legal obligations;
    • to do business with you;
    • to help manage, develop and enhance Novm’s services (including websites);
    • to investigate incidents; and
    • to provide and market Novm’s products and services.

    Novm will not use or disclose your personal information for any purpose other than the purpose it was collected for (or a related purpose) unless Novm first obtains your consent to that purpose, or Novm is permitted to do so by law.

    Disclosure of personal information
    Novm may disclose your personal information for the purposes for which it was collected for (or a related purpose) to the following:

    • other companies, service providers and individuals who assist Novm to perform certain functions on our behalf, such as hosting and data storage providers;
    • other companies, services providers and individuals who assist Novm with provision of our services;
    • regulatory authorities, police, government agencies or where required by law;
    • related parties and entities of Novm; and
    • social medial channels which Novm has a presence on (such as Facebook, Instagram, Youtube, LinkedIn and WeChat).

    Where personal information is disclosed to a third party acting on behalf of Novm, Novm will request for such third parties to not use your personal information for their own purposes and to comply with this Policy and the applicable law in your state and country.

    Marketing
    Novm and its third-party service providers may send you direct marketing communications and information about Novm’s products, services, discounts and special promotions that may be of interest to you, including any offers or promotions based on our products and services.

    These communications may be sent in different forms, including telephone, mobile, post, fax, email, SMS, or any other form of electronic communication.

    When you provide Novm with your contact details, you consent to Novm and its third-party service providers to send you direct marketing messages.

    Unsubscribing from marketing communications
    You can unsubscribe from any, or all, of the direct marketing communications at any time by contacting Novm using one of the following methods:

    For email communications you will be able to find a link to unsubscribe, usually towards the bottom of the email.

    If Novm are providing services to you, there may still be a requirement for certain communications to be made to you in providing these services or products as required by law.

    Updating personal information
    If you would like to update, access or correct your personal information that Novm holds, you can contact Novm using the methods listed above. Depending on the nature of your request, Novm may require further information to verify your identity or ask you to put in writing the information you
    need. There may be instances where access cannot be granted to your personal information (for example, legal exception or breach of confidentiality), and Novm will provide you with written reasons for the refusal.

    Security
    Novm may hold your personal information in electronic or hard copy format. The confidentiality and security of your personal information is important to Novm, and reasonable steps will be taken to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure.

    Novm uses several physical, administrative, personnel and technical measures to protect your personal information. However, given the nature of the internet, there is always a risk that an unauthorised party may find ways to overcome our security measures, and it is not possible to guarantee the security of your personal information. You should also be aware that email communications are usually not encrypted and should not be considered secure. Where required by law, Novm will notify you and the relevant regulatory authorities of data breaches affecting your personal information.

    When Novm no longer needs your personal information, reasonable steps will be taken to destroy it.

    Third party links
    Novm’s website and mobile applications may contain links to websites owned and operated by other parties. When you click on these links, you are leaving Novm’s website. Novm is not responsible for the privacy practices or content on such websites. You should read the privacy policies and other terms that apply to those websites as they may differ from this Policy.

    Questions or complaints
    If you have any questions about how Novm handles your personal information, or would like to make a complaint, please direct them to Novm using one of the communication methods identified above.

    Novm will investigate your complaint after our investigation and contact you to advice the outcome and invite a response to the findings.

    Updates to this Policy
    Novm may update this Policy from time to time to take into consideration new laws and technology, and changes to our business operations and practices.

    Effective Date: December 2022

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    Terms & Conditions

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    Disclaimer

    This website is supposed for the purpose of providing an impression of Novm Group Pty Limited, Aoyuan Property Group (Australia) Pty Ltd, and their subsidiaries and related entities (collectively ‘Novm’), and is not intended for any other purpose. All details, images and statements are based on the intention of, and information available to, Novm as at the time of publication December 2022 and may change due to future circumstances. This website is not legally binding on Novm. Novm does not give any warranty in relation to any information contained within the website. Novm does not accept any liability for loss or damage arising as a result of any reliance on this website or its contents.

    * Artist Impression

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