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    Insights

    A new vision.

    3 Minute Read

    Adrian Liaw, Novm CEO & Executive Director, on our new future.

    It is my pleasure to introduce Novm, the next chapter of our business.

    Since 2015, it has been a privilege to deliver various residential mixed-use projects to the landscape. Novm will build on this reputation by bringing our expertise to an expanded offering to other property classes, including retail, commercial and aged care.

    None of this would be possible without the team around me, who all continue to bring their insight and enthusiasm to everything we do. Partnering with Novm means working with the same people, and the same safe pair of hands.

    While our name might be changing, what won’t be changing is our approach to how we do business. We will use our experience to grow and diversify. Our collaborative culture, meticulous approach, constant drive, and commitment to always deliver on our promises will continue to be our hallmark.

    Our future will be founded on existing and new relationships. We will share our successes with all of our partners and will look forward to new opportunities to work on more endeavours together.

    Novm is about embracing the new, and I look forward to sharing this exciting new chapter with you.

    Adrian Liaw
    CEO
    Executive Director

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    News

    Sell-out launch.

    3 Minute Read

    Stage One of Ashbourne Moss Vale sold out in one day.

    The highly anticipated public launch of Stage One of our Ashbourne Moss Vale project was a sell-out success on its initial weekend.

    A total of 143 land lots were snapped up via an online virtual launch in late August and at a public event held on Saturday, November 13 2021. Of these lots, 85 – ranging from 450sqm to 1400sqm – sold out in just four hours, equating to more than $40M worth of sales.

    Novm CEO & Executive Director, Adrian Liaw, said the eagerly awaited land release attracted plenty of attention.

    “Our team had expected significant interest in our land release this past weekend. Since Sydney came out of lockdown, we knew there had been a lot of pent-up demand for regional land, but we were still impressed by the turnout,” he said.

    Considered the gateway to the Illawarra Coast, Moss Vale sits 90 minutes from both Sydney and Canberra, in the heart of the beautiful Southern Highlands. The sought-after region has long been a popular holiday home and day-trip destination but is now developing into an ideal commutable tree-change region as city homeowners seek out space, tranquility and value for money.

    “With wide open spaces and a slower pace of life now a top priority for many buyers, it’s no surprise that Ashbourne has been so popular. Another real drawcard is the block sizes, which are larger than typical land subdivisions in the area at a spacious 640sqm on average,” Mr Liaw added.

    “Ashbourne ticks so many boxes for a diverse range of buyers, including local upgraders and those who want to leave the hustle and bustle of the city, whether they be empty nesters or young families drawn to the amazing lifestyle options available in the Southern Highlands,” he said.

    Ashbourne will total approximately 1200 homes upon completion in 2027, however, Stage One of the project is anticipated to be completed in 2023.

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    News

    Architectural vision.

    2 Minute Read

    Nick Turner on his vision for Mesa Hurstville.

    Mesa Hurstville is a mixed-use hotel, residential and leisure development comprising four multi-story buildings that all centre around a lush central park. Set to transform the Hurstville and greater Georges River area, the development includes 253 apartments, 76 hotel keys, approximately 4500 sqm of retail area and 1500 sqm of green space.

    Nick Turner is the Principal and Founder of the multi-award-winning Turner Studios, and the lead architect behind the new development.

    “There will be real vibrancy and energy. Everything is connected to its central ‘green heart’ parkland,” Mr Turner notes. “From a landscape perspective, it is very synergistic to the site’s forest history.”

    The apartment designs are based on Feng Shui principles, with materials used to create a sense of calm and serenity. Mr Turner says the interiors of each apartment flow effortlessly into the wider architecture of Mesa.

    ‘’The first thing you will notice is that it is a very clean, open space with lots of light and strong connections to the outdoors through grand balconies and winter gardens,” he adds. “This was done deliberately to create a layout aligned with Feng Shui principles. So you will see that the palette is very calming, and the layout instinctively flows inside-to-out in just the right way.”

    Allowing for a constant connection to nature, the park at the heart of Mesa will be a place for relaxation and play, with landscaping rooted in inclusivity, local identity and sustainability.

    For Nick Turner, this has also inspired the residences, where everything comes together. “It’s reflected in the carefully choreographed landscape and the natural materials and earthy colours used within,’’ he adds. “An urban oasis.”

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    Insights

    Elevating interiors.

    5 Minute Read

    A Q&A with The Lennox designer Lorena Gaxiola

    Living in a place where riverside and city vibes collide demands an apartment interior to match. And who better to create the relaxed and tranquil – yet modern and minimalist – luxury interiors befitting the grandeur of The Lennox than renowned international interior designer, Lorena Gaxiola. She shares her views.

    The Lennox is the epitome of premium riverside living. How did you start creating the interiors?
    The inspiration was drawn from the building design itself and from its surroundings. So you’ll notice that both the colour and materials palette are very natural and organic. There are a lot of natural elements like sandstone and timbers mixed with metals such as bronze and iron throughout. It is a much softer palette than you would normally expect to find in these types of high-end tower developments. Usually, they tend to be cold and monochromatic. But this is where the Lennox stands out, it is very warm and earthy-toned, which in turn creates a luxurious and tactile interior.

    Tell us about the lobby – it’s an incredible space to be in.
    As your first experience of the Lennox the interiors here set the tone for the rest of the building. It has an archaeological essence, going back to the building’s earthy palette and indoor/outdoor feel, but it’s also a very inspirational space. There’s lots of glass and light, you can view the automated car parking system from here, you can see you’re living amongst advanced, modern technology. It’s exciting.

    What sort of styling can buyers look forward to in their new apartments?
    We’ve aimed to recreate all the luxury styling and feel of a grand family residence, but in apartment living. It’s an instantly comfortable and neutral backdrop, so buyers can bring their own taste, flavour and personality into the building. The Lennox is the future of city living in Parramatta – people want to be here, it’s a riverside lifestyle – and we want owners to be proud of the location, its rich heritage and of their investment.

    How are the kitchens and bathrooms styled?
    The apartments offer a choice of two interior schemes, Sleek or Classic. Both keep things very natural and tactile, but with different feature fixtures and fittings.

    The Classic kitchen scheme is American-style walnut, combined with white surfaces, mirror splashback and black tapware. Compared to the Sleek kitchen, which has a heavier contrast of light and dark using Wenge, chrome and a stone splashback. Both are complemented by the same timber flooring and feature high-end appliances.

    In the bathrooms, you’ll find the same corresponding style as the kitchen – for example chrome tapware for the Sleek bathroom and black tapware for the Classic bathroom. But each has its own style of wall and floor tiles, with a grey mosaic feature tile in the Sleek scheme and Classic has a mini chevron pattern.

    Whichever style you prefer, we’ve purposely used a subdued and sophisticated palette, so it’s easy to add your own elements and make it your space.

    How are the interiors different in the Suites and Skyvillas?
    The Suites have premium variations, to reflect the prestige and style. Everything’s upgraded across the board – for instance tapware, splashback, benchtops and flooring finishes.

    Obviously, the Skyvillas offer the finest fixtures and fittings options, giving owners the chance to create their own bespoke, tailor-made living experience as you would expect when owning such an exclusive residence.

    Why do you think people should choose the Lennox for Parramatta living?
    As a development, it’s simply unsurpassed. Nothing like this has ever been built in Parramatta before. The level of detail and quality is extraordinary, as is the lifestyle it offers. It really takes luxury living to new heights in the city’s skyline.

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    News

    Award for excellence

    1 Minute Read

    Esplanade Norwest has been crowned the winner of the 2021 Excellence in Mixed-Use Development award by UDIA NSW, the industry’s leading authority.

    Adding to the market’s embrace of this project, it is heartening to also receive recognition from our peers. According to UDIA:

    “Judges were particularly impressed with the integration of the public waterfront and the buildings entry and forecourt.

    Almost fully occupied, this fine development is a great example of mixed-use success. It builds well on the success of the Norwest mixed community.”

    Completed in mid-2020, Esplanade Norwest is a visionary ‘vertical village’ combining residential apartments, commercial suites and retail spaces to create a vibrant integrated new community.

    Capitalising on its waterfront location the project includes new restaurants by Seagrass, one of Australia’s top hospitality groups, a public plaza and an upgraded boardwalk link to the Metro Norwest station.

    We’re proud to announce that all commercial suites and 80% of apartments were purchased before completion. Settling during COVID, the project achieved a 95% settlement success rate.

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    Quick questions with

    Matt Drury

    How long have you been part of the team?
    Four years.

    What is your current role?
    I’m one of the development managers.

    What has been your favourite project so far?
    Stage 4 of Woolooware Bay. It’s a complete masterplan over five buildings with over 250 apartments, a retail precinct, resort-style facilities and children’s play areas.

    What makes Novm a great place to work?
    I love helping to build new places for people to live, work and play.

    What do you like to do in your spare time?
    When not at Novm, I’m usually wherever in the world there’s the most snow. Or just running around at the beach with my dog, Bailey.

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    Quick questions with

    Jacqlyn Paneras

    How long have you been part of the team?
    Six years.

    What is your current role?
    I’m Head of Corporate Affairs

    What has been your favourite project so far?
    So far, my biggest highlight has been the sold-out VIP and public launches of the first stage at Ashbourne. It’s going to be an amazing community surrounded by the beautiful scenery of Moss Vale.

    What makes Novm a great place to work?
    Definitely working with the team on various projects and corporate branding aspects of the business. I’ve loved seeing the growth of the business in such a short period of time.

    What do you like to do in your spare time?
    Travel, cook, raise my 2-year-old and 1-year-old, and go out for a wine!

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    Quick questions with

    Darren Beasley

    How long have you been part of the team?
    Eight years.

    What is your current role?
    I’m one of Novm’s project directors.

    What has been your favourite project so far?
    There have been many great projects over my years at Novm, but finishing our first project at Maroubra is still a highlight.

    What makes Novm a great place to work?
    I love the team atmosphere.

    What do you like to do in your spare time?
    Outside of work, I’m usually working with another team – coaching rugby.

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    CEO and Executive Director

    Adrian Liaw

    Adrian Liaw is the CEO and Executive Director of Novm. He has more than 25 years of experience in the property industry spanning all classes of real estate assets, from development projects to passive income-generating assets such as office buildings and shopping centres.

    Adrian’s career highlights have included being the President of Aoyuan International where he managed a multi-jurisdictional team covering a portfolio valued at over $5 billion in Australia, Canada and Hong Kong.

    Building on extensive property development experience across acquisitions, finance and sales, today Adrian is proud to lead Novm with a meticulous approach, constant drive, and commitment to always deliver.

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    Executive Director

    Cindy Chen

    As Executive Director of Novm, Cindy Chen leads the risk, legal and compliance functions across development projects and business disciplines. Before joining the team, Cindy worked as a property and corporate lawyer advising property developers, government and corporate clients on residential, mixed-use, office, retail, and other asset classes.

    Cindy has a successful track record leading highly complex transactions, including acquisitions, joint ventures, and mergers and acquisitions transactions. She is known for her strategic commercial approach and ability to build strong working relationships with stakeholders.

    Cindy holds a Bachelor of Laws and Bachelor of Commerce from the University of Sydney and is a member of the Law Society of New South Wales.

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    Finance Director

    Jessie Wu

    Jessie Wu is the Finance Director of Novm. For more than eight years, she has been responsible for all the business’s accounting, taxation and finance functions. This includes internal and external reporting and auditing, and working with Australia’s largest banks.

    Working with numbers in meticulous detail comes naturally to Jessie. She graduated from the University of Western Sydney with a Bachelor Degree in Accounting and has been a qualified Certified Practising Accountant (CPA) for over fifteen years. Before joining Novm, she applied her skills in banking, property development and the retail sector.

    As an experienced finance professional with a history in the property industry, Jessie is trusted to ensure projects are completed on time, within budget and to the highest standards.

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    Project Director

    Darren Beasley

    As Project Director at Novm, Darren Beasley builds on more than 30 years of experience in Australia and Asia’s construction and property industries. He is responsible for all the design and construction elements of every project and managing individual developments.

    Darren brings a wealth of experience in all aspects of construction, having held diverse roles as a contractor, a client and a representative of a client. Throughout his career, he has maintained a successful record in handling various critical and challenging projects from initiation and steering them towards successful completion within set deadlines and specifications.

    Across his remarkable career, Darren has brought his expertise and enthusiasm to major projects from Perth to Sydney and Hong Kong.

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    Development Director

    Paul Singer

    Paul Singer is Novm’s Development Director overseeing our Ashbourne project with his experience, natural leadership, communications and critical thinking skills.

    Paul has over 30 years of experience owning, operating and managing retirement villages, alongside an executive career that has included senior positions with PWC.

    Paul’s expertise in business operations, negotiations, compliance, and financial knowledge has seen him add value to one of Novm’s signature projects in multiple respects.

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    Head of Corporate Affairs

    Jacqlyn Paneras

    Jacqlyn Paneras brings her invaluable experience in property, corporate communications, branding, journalism, fashion and civil engineering to her current Head of Corporate Affairs role.

    With her holistic understanding of marketing, Jacqlyn is responsible for Novm’s corporate brand and public relations, and also manages the Customer Success team as they work with all clients to ensure successful settlements.

    Before moving into this role, Jacqlyn managed Novm’s marketing strategies and sales across projects, including appointing and managing real estate and creative agencies to ensure project targets were reached. This was a natural evolution from her previous position as a Residential Project Marketing Manager for one of Australia’s best-known property agencies.

    Jacqlyn holds a Bachelor of Business from the University of Technology.

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    Privacy Policy

    The Policy
    This policy will explain how Novm Group Pty Limited and its related bodies corporate (together, Novm) collect, store, use, disclose and manage your personal information (Policy).

    By providing your personal information to Novm, you consent to the collection, use, storage, disclosure and management of your personal information in accordance with this Policy.

    In this Policy, ‘personal information’ includes any information, opinion, whether true or not, that is capable of identifying an individual.

    Novm’s business
    Novm’s key business activities revolves around property development, funds management and real estate agency services.

    Collecting personal information
    Novm generally collects personal information in the following ways:

    • directly, or indirectly from you (when you interact with Novm);
    • indirectly from you, when you communicate with Novm by telephone, mobile, email, face to face, or through online and social media interactions;
    • when you participate in Novm’s surveys or promotions; and
    • when you use Novm’s websites

    Whenever you interact with Novm, your personal information may be collected. The type of personal information collected will depend on the nature of your interactions.

    Novm may collect any personal information that may be required to assist your dealings and interaction with Novm, including (but not limited to):

    • financial information (including bank account details, credit card numbers, your income and credit standing);
    • information about your preferences or requirements that are relevant to Novm’s products and services;
    • information about your identity (including name, date of birth, gender, visa or residency status, identification documents, address, email, telephone and mobile number);
    • your device type or ID, location information, IP address, browsing information and any personal information you may provide to Novm directly or indirectly through Novm’s websites and mobile applications; and
    • your preference of Novm’s products, services, facilities and lifestyle activities.

    Your personal information may also be collected from third parties, such as:

    • credit reporting bodies, law enforcement and government entities;
    • marketing agencies, data collection and research organisations; and
    • other individuals.

    No obligation
    You do not have to provide personal information to Novm. You can choose to deal with Novm anonymously. However, if you decide not to provide your personal information, Novm may not be able to provide you with products or services that are tailored to your needs.

    Purpose of collecting personal information
    Novm collects, stores, uses and discloses your personal information for the following purposes:

    • for security and risk management purposes;
    • for the general management and conduct of Novm’s business;
    • to communicate with you;
    • to comply with Novm’s legal obligations;
    • to do business with you;
    • to help manage, develop and enhance Novm’s services (including websites);
    • to investigate incidents; and
    • to provide and market Novm’s products and services.

    Novm will not use or disclose your personal information for any purpose other than the purpose it was collected for (or a related purpose) unless Novm first obtains your consent to that purpose, or Novm is permitted to do so by law.

    Disclosure of personal information
    Novm may disclose your personal information for the purposes for which it was collected for (or a related purpose) to the following:

    • other companies, service providers and individuals who assist Novm to perform certain functions on our behalf, such as hosting and data storage providers;
    • other companies, services providers and individuals who assist Novm with provision of our services;
    • regulatory authorities, police, government agencies or where required by law;
    • related parties and entities of Novm; and
    • social medial channels which Novm has a presence on (such as Facebook, Instagram, Youtube, LinkedIn and WeChat).

    Where personal information is disclosed to a third party acting on behalf of Novm, Novm will request for such third parties to not use your personal information for their own purposes and to comply with this Policy and the applicable law in your state and country.

    Marketing
    Novm and its third-party service providers may send you direct marketing communications and information about Novm’s products, services, discounts and special promotions that may be of interest to you, including any offers or promotions based on our products and services.

    These communications may be sent in different forms, including telephone, mobile, post, fax, email, SMS, or any other form of electronic communication.

    When you provide Novm with your contact details, you consent to Novm and its third-party service providers to send you direct marketing messages.

    Unsubscribing from marketing communications
    You can unsubscribe from any, or all, of the direct marketing communications at any time by contacting Novm using one of the following methods:

    For email communications you will be able to find a link to unsubscribe, usually towards the bottom of the email.

    If Novm are providing services to you, there may still be a requirement for certain communications to be made to you in providing these services or products as required by law.

    Updating personal information
    If you would like to update, access or correct your personal information that Novm holds, you can contact Novm using the methods listed above. Depending on the nature of your request, Novm may require further information to verify your identity or ask you to put in writing the information you
    need. There may be instances where access cannot be granted to your personal information (for example, legal exception or breach of confidentiality), and Novm will provide you with written reasons for the refusal.

    Security
    Novm may hold your personal information in electronic or hard copy format. The confidentiality and security of your personal information is important to Novm, and reasonable steps will be taken to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure.

    Novm uses several physical, administrative, personnel and technical measures to protect your personal information. However, given the nature of the internet, there is always a risk that an unauthorised party may find ways to overcome our security measures, and it is not possible to guarantee the security of your personal information. You should also be aware that email communications are usually not encrypted and should not be considered secure. Where required by law, Novm will notify you and the relevant regulatory authorities of data breaches affecting your personal information.

    When Novm no longer needs your personal information, reasonable steps will be taken to destroy it.

    Third party links
    Novm’s website and mobile applications may contain links to websites owned and operated by other parties. When you click on these links, you are leaving Novm’s website. Novm is not responsible for the privacy practices or content on such websites. You should read the privacy policies and other terms that apply to those websites as they may differ from this Policy.

    Questions or complaints
    If you have any questions about how Novm handles your personal information, or would like to make a complaint, please direct them to Novm using one of the communication methods identified above.

    Novm will investigate your complaint after our investigation and contact you to advice the outcome and invite a response to the findings.

    Updates to this Policy
    Novm may update this Policy from time to time to take into consideration new laws and technology, and changes to our business operations and practices.

    Effective Date: December 2022

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    Terms & Conditions

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    Disclaimer

    This website is supposed for the purpose of providing an impression of Novm Group Pty Limited, Aoyuan Property Group (Australia) Pty Ltd, and their subsidiaries and related entities (collectively ‘Novm’), and is not intended for any other purpose. All details, images and statements are based on the intention of, and information available to, Novm as at the time of publication December 2022 and may change due to future circumstances. This website is not legally binding on Novm. Novm does not give any warranty in relation to any information contained within the website. Novm does not accept any liability for loss or damage arising as a result of any reliance on this website or its contents.

    * Artist Impression

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